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October 2017

Oomph! lands £1.5m to drive care home outings revolution

By Out and about

Barchester’s Mike Parsons, Care and Wellbeing Fund and Nesta Impact Investments invest in Out and About service

Barchester Healthcare Founder, Mike Parsons along with the Care and Wellbeing Fund and Nesta Impact Investments have together invested £1.5m into a radical new outings service for older and vulnerable adults in care by award winning social enterprise Oomph! Wellness. Out and About provides an end-to-end excursions solution including transport, drivers and a tailored schedule of trips for care providers.

In spite of huge pressures on social care budgets, care homes still need to provide wellbeing activities, but are searching for new ways to deliver more for less. Oomph!’s excursion service will typically allow homes that organise outings themselves to benefit from up to 3 times more trips for half the cost according to analysis by Deloitte.¹ The service will provide up to 6 trips a month for a flat fee. Prices will start from £160 per excursion, putting regular outings within reach of services that can’t currently offer them.

In total, Oomph! is spending £4m to put the Out and About service on the road in five regions² following a successful pilot. The balance of funds has been obtained through debt finance. The company’s first major funding round will grow their minibus fleet to 80 in 2017 reaching 300 by 2020 by which time Oomph! will be rolling out half a million individual journeys nationwide per year³.

Leading regional care groups including WCS Care, HICA and Cumbric Care Group are amongst others jumping on board when outings start running from March. Day trippers will take in premium locations such as museums, music and sport events, botanic gardens and art galleries as well as outings to markets, pubs and farms.

Oomph! performance

Oomph! Wellness has delivered strong, consistent revenue growth. From seed funding in 2013, it has doubled turnover year on year since 2014. The company is already operating in care settings from the Shetlands to the Channel Isles which will enable it to benefit immediately from economies of scale, pooling capacity for outings between multiple services in a region.

Oomph!’s founder Ben Allen said: “The Out and About model radically reduces the cost and effort of running outings for care services. We are effectively helping services in an area to club together to achieve economies of scale whilst each still gets exclusive outings for their residents.”

“Care home owners have told me of their dismay for residents who’ve not been outside for months. I just can’t accept that so many vulnerable people are stuck indoors due to public funding pressures.”

Mike Parsons, Founder of Barchester Homes and care industry expert became Chair of Oomph! in 2016 and has put over £1m into the business to date. Investing £300,000 of his own money into this venture he said: “This is a no brainer for care services, Out & About excursions will significantly enhance the offering of providers currently unable to afford regular day trips and provide a much savvier option for those burdened with the costs and logistical issues involved in running their own outings.”

Whilst Oomph! is well placed to capitalise on its existing reach and reputation within the care home sector, it is vigorously exploring expansion into adjacent markets such as learning disability services. Social Finance, who manage the Care and Wellbeing Fund, led Oomph!’s first major investment round providing £800,000.

Existing shareholder Nesta Impact Investments subscribed £310,000 in this round. Commenting on the deal Helen Gironi, Investment Director at Nesta and a member of Oomph!’s board said: “We first invested in Oomph! in 2013, attracted by its innovative and scalable approach to bringing health and wellbeing benefits to older and vulnerable people. There is strong evidence of the impact Oomph! has had already on people’s lives and we are delighted to support the business to extend this further.”

Christine Asbury is Chief Executive of WCS Care which runs 12 care homes across Warwickshire, including five rated ‘outstanding’ by the CQC4 – being amongst the first to sign up to Out and About, she said: “Residents should do what they’ve always done – as well as try new opportunities should they wish – and staying connected to their local community plays an important part in that. With support from Oomph!, we’re able to enhance our existing approach to activities and offer even more trips that are tailored to people’s individual needs.”

About Oomph! Wellness

Oomph! (www.oomph-wellness.org) is an award-winning social enterprise dedicated to transforming the mental, physical and emotional wellbeing of older and vulnerable adults. We provide training, support and services to enable anyone working in care or community settings to deliver outstanding, sustainable activity programmes. Working with care groups, local authorities and community support organisations across the UK we prove our impact every step of the way and lead the industry in how we track health and wellbeing outcomes. You can read some of the remarkable and inspiring results of our work with partners in our latest Annual Impact Report at www.oomph-wellness.org/impact/ .

For all media enquiries including interview requests, additional case studies and photography please contact Julie Kangisser for further information. E – julie@thinkcomms.co.uk T – 07711 818 496


1. Deloitte analysis of for profit older adult care homes: 55% provide a minibus service (owned, leased or hired). Average cost £1800pm for av. 2 excursions v.s. Out and About costing under £900 for 6 excursions.

2. Initial launch regions are South East, South Wales, Liverpool and North West, East Yorkshire and East Midlands.

3. Estimated individual journeys based upon average minibus usage (60% of time capacity) and average vehicle occupancy (4 residents) over 300 minibuses over a one year period. 130 trips per month x12 x 300 minibuses = 468,000 individual journeys (not unique users)

4. NICE’s Mental Wellbeing of Older People in Care Homes standard shows that social activities are now a factor the Care Quality Commission (CQC) considers when rating care homes.

5. The Care and Wellbeing Fund is a £12 million investment fund, managed by Social Finance. The fund is being used to develop and scale new and existing community care services for people affected by cancer and other long term conditions.

Sam has got the Oomph! Factor

By Care Home

Congratulations to 88-year-old Belong Warrington resident, Sam Clark, who has been crowned winner of our Oomph! Factor competition! The Oomph! Factor competition is a nationwide competition that focuses on finding enthusiastic participants who have had mental, social and/or physical benefits from their Oomph! sessions in care homes and communities across the UK, and Sam most certainly wowed the judges with his achievements.

Sam was presented with his trophy at a special ceremony at Belong Warrington which was attended by Oomph! representatives and featured a personalised broadcast news report by ITV Sports Editor Steve Scott, who judged the competition. Alongside his closest friends and family, Sam experienced a themed Oomph! session focussed around one of his all-time favourite artists, Frank Sinatra. To further celebrate his victory in style, we paid for Sam and his family to watch ‘The Rat Pack Vegas Spectacular’ show at Crewe Lyceum Theatre.

“It’s wonderful to see the positive impact that Oomph! is having on Sam’s general wellbeing and we are thrilled that his commitment has been recognised with this award.”
– Lisa McLaughlin, Activities Co-ordinator at Belong Warrington

Oomph! sessions are run twice a week at Belong Warrington and improve flexibility, social interaction and mental stimulation for older people through chair-based exercise to music with the use of stimulating props such as pom-poms and batons.

Our Oomph! Factor competition sought to find the most enthusiastic Oomphers in the country. Candidates we’re put forward and narrowed down and after a difficult decision making process, judges chose Sam from Belong Warrington as the winner as he truly is an Oomph!-fanatic. Sam never misses an Oomph! session and is always the first person to arrive to ensure he gets the best seat. After a fall in 2016, Sam lost much of his mobility, but since attending regular Oomph! sessions and a tailor made Belong Warrington exercise studio programme, Sam is back to being the life and soul of the party and lives an active lifestyle.

“We never have to encourage him to come to the sessions, in fact, he always reminds us early in the day and actually helps us to encourage other residents along too!”
– Lisa McLaughlin, Activities Co-ordinator at Belong Warrington